Since its release of the IOPE Air Cushion in 2008, Amorepacific, credited with creating the Cushion category, has offered diverse Cushion products from its 15 brands to meet varying customer needs. Many regard Amorepacific’s Cushion as a leading K-beauty product that has revolutionized the way women apply and wear face makeup.
 
Today, the Group has announced that their Cushion has exceeded the 100-million unit sales mark on a cumulative basis in the global market in the third quarter of 2016.
 
For those who don’t already know, the Cushion is a makeup product in a compact format that carries a specially designed urethane foam saturated with a hybrid formula of foundation, sunscreen and skin care.
 
Amorepacific’s Cushion sales surpassed 33 million units in 2015 alone and the company says one Cushion was sold every second worldwide, building its reputation as a representative K-beauty product.
 
Now in its fourth generation, Amorepacific’s Cushion is upgraded with a 3D Sponge and Ultra-fine Dispersion technologies. Amorepacific’s Cushion technology is globally recognized with 177 patent applications and 26 registered patents as of October 2016.
 
 
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